Notes on AI, generative search and go-to-market in travel and hospitality. Everything published here comes from data on my own sites, not from a third-party report.
AI Overviews, ChatGPT, Perplexity, agentic booking and voice reward different levers to recommend you. With data from Tharro and Feefo.
→ 02Same engine, same stack, same person behind it. What changes is the kind of content, and the data says so without ambiguity.
→ 03A review of the published studies (Semrush, Profound, Tinuiti, Seer) checked against what my own network measures. With sources.
→ 04How ads inside ChatGPT work, what they cost and which OTAs are already bidding on the names of hotels that are not their own.
→Nothing with that filter yet. Try "All".
I publish rarely and only when I have a data point that adds something. If you want a heads-up, message me on LinkedIn.