---
title: "Joan Sanz | GTM y Business Development para travel tech y hospitality"
description: "Joan Sanz, GTM & Business Development para travel tech y hotel tech en Iberia y LATAM. Hospitech Advisors, proyectos de IA, datos de eventos y research."
url: https://joansanx.com/
lang: en
author: Joan Sanz
---

# I take travel tech and hotel tech to market in Iberia and LATAM. And I build the AI behind it.

Fifteen years selling, pricing and teaching hotel technology. Today I run go-to-market and business development for travel tech companies, from Barcelona for the whole world, with a team and systems already running in production.

[Message me on LinkedIn](https://www.linkedin.com/messaging/compose?recipient=joansanz)[See the Go to Market hub](/go-to-market/)

**15 years** in travel tech**60+ own sites** where I measure AI traffic**Top 3** UN Tourism Hospitality Challenge**381 travel tech events** mapped in Spain

## What I do for travel tech and hospitality companies

Everything revolves around one thing: taking technology to hotels and travel companies, and proving it with data.

Hub

### Go to Market hub

Everything I do around go-to-market in one place: learn, hire, discover and meet me.
[Open the hub](/go-to-market/)

![Hospitech Advisors](/img/hospitech-advisors-logo.png)Services

### Hospitech Advisors

Go-to-market as a service for travel tech and hotel tech in EMEA and LATAM, and vendor-neutral tech advisory for hotels. I lead GTM & Business Development.
[What Hospitech does](/hospitech/)

Free

### Travel tech events in Spain

380+ events with sponsors, attendance and prices. Google Sheet, statistics and a calendar that updates itself. Free.
[Open the events](/events/)

Services

### AI consulting and builds

I design, build and deploy the AI your operation is missing: sales, operations, knowledge, voice and content. AI Build & Deploy Sprints from 25 hours.
[See the services](/services/)

Product

### Content Engine

Your own AI marketing agent, publishing on your domain so ChatGPT, Google and Perplexity can cite you.
[See how it works](/content-engine/)

## Numbers I publish, measured on my own projects

Three examples. The rest is in the blog and in the events data.

-
43,4%of a site's traffic from AI assistants

Two sites with the same engine: 43.4% versus 2.0%. The difference is the kind of content, not the technique.
[Read the post](/blog/trafico-ia/)
-
15sources per answer in ChatGPT, versus 3 in Gemini

What the published studies say about citations, compared with what my network measures.
[Read the research](/chatGPT-research/)
-
381travel tech events in Spain, 2026 and 2027

October 2026 alone has 62. 73% of sponsoring companies back a single event.
[See the statistics](/events/estadisticas/)

## Fifteen years in the same sector

Revenue management, booking engines, marketplaces, voice AI and go-to-market. I also teach it at university since 2010.
[See the track record](/about/)

TheFork · Hotelerum · CETT-UB · Xotels · Chartok · bookline · HospitechCompanies I have sold for, built or taught at

## Think I can help? Get in touch.

Tell me what you sell and where you are stuck. If I can help, I will tell you what I would do first.

[Message me on LinkedIn](https://www.linkedin.com/messaging/compose?recipient=joansanz)[See the services](/services/)