---
title: "Go to Market para travel tech y hospitality | Joan Sanz"
description: "Hub de go-to-market de Joan Sanz para travel tech y hospitality: servicios, Hospitech Advisors, SDR.chat, eventos, blog y trayectoria en un solo lugar."
url: https://joansanx.com/go-to-market/
lang: en
author: Joan Sanz
---

[Home](/) / Go to Market

# Go to Market for travel tech and hospitality

Everything I do around taking technology to hotels and travel companies, in one place: learn, hire, discover and meet me.

[Message me on LinkedIn](https://www.linkedin.com/messaging/compose?recipient=joansanz)[See the services](/services/)

**Learn**: community, blog and research**Hire**: services, Hospitech and Content Engine**Discover**: events data and free tools**Meet me**: track record and LinkedIn

## Learn go-to-market for hospitality and travel tech

Community, content and research on taking technology to hotels and travel companies.

Free community

### SDR.chat

Sales Leaders Community in Traveltech: free B2B sales community for travel and hotel tech, with meetups, a page for every role including Go to Market, and the path from SDR to sales leader.
[Join free](https://sdr.chat)

Reading

### Blog

Notes on AI, generative search and go-to-market, with data measured on my own sites.
[Read the blog](/blog/)

Research

### What ChatGPT actually cites

Published studies on citation behaviour compared with what a network of 60+ travel sites measured. Sources included.
[Read the research](/chatGPT-research/)

## Hire go-to-market services for travel tech

Ways to work together, for companies and for hotels.

Services

### GTM consulting and AI builds

Go-to-market execution for hotel tech and travel tech companies, AI Build & Deploy Sprints and Content Engine.
[See the services](/services/)

Service

### Hospitech Advisors

Go-to-market as a service for travel tech and hotel tech in EMEA and LATAM, and independent tech advisory for hotels. I lead GTM & Business Development.
[What Hospitech does](/hospitech/)

Product

### Content Engine

Your own AI marketing agent: it plans, writes, illustrates and publishes on your domain so AI assistants can cite you.
[See how it works](/content-engine/)

## Discover travel tech events and open data

Free resources to find where the sector meets. Event data was found through AI-assisted search and can contain errors: [correct it here](https://events.joansanx.com/corregir/).

Free

### Event Radar

Travel tech and hotel tech event data for go-to-market teams in Spain: a Google Sheet you can copy, statistics, a data explorer and a calendar you can subscribe to.
[Open the events hub](https://events.joansanx.com/)

Free

### Free Tools

The templates and resources I use to sell to hotels, sent by email.
[Get the pack](/free-tools/)

## Meet Joan Sanz

Fifteen years in hotel tech and travel tech.

Profile

### Track record

Revenue management, booking engines, marketplaces, voice AI and go-to-market. University lecturer since 2010.
[See the track record](/about/)

Contact

### LinkedIn

The fastest way to reach me: a direct message.
[Message me](https://www.linkedin.com/messaging/compose?recipient=joansanz)

## Building go-to-market in travel tech? Let's talk.

Tell me where you are. I will tell you what I would do first.

[Message me on LinkedIn](https://www.linkedin.com/messaging/compose?recipient=joansanz)