--- title: "Joan Sanz | Trayectoria en modo página" description: "15 años en travel y hotel tech: revenue management, motores de reserva, voice AI y GTM. Top 3 mundial en el UNWTO Hospitality Challenge y uno de los 25 más innovadores del turismo español. Profesor universitario desde 2010." url: https://joansanx.com/about/lista/ lang: en author: Joan Sanz --- ## Profile An operator, not just a founder > The market's reaction is the only truth. Test your ideas. I run go-to-market for hotel tech and travel tech companies selling into Iberia and LATAM. From Barcelona, I work as the bridge between the sector's technology products and the hotel buyers of the Spanish-speaking market. My track combines **three roles that rarely meet in one person**: founder of hotel SaaS, growth operator inside a venture-backed company where I opened the hotel vertical, and continuous university lecturer since 2010. That mix explains my thesis: **the alpha in hotel tech is not only the technology**, it is understanding the real workflow of hotel staff and closing the distance between the product and its adoption rate. I never stepped away from the operation: I still sell, still teach, still publish. Vertical**Hotel tech · Conversational AI · Revenue operations · Travel SaaS** Geographic coverage**Iberia · LATAM · Western Europe** Languages**Spanish · Catalan · English** ## Track record 1. **2011**TheForkRestaurant marketplace, the first booking engine in F&B 2. **2012**HotelerumHotel booking engine, e-commerce 3. **2013**CETT-UBTourism school of the Universitat de Barcelona 4. **2014**XotelsRevenue management consultancy 5. **2019**ChartokHotel productivity software 6. **2022**booklineVoice AI agent 7. **2025**HospitechGTM & Business Development ## Recognition Judged by the industry, not self-declared From a first pitch at Fira Barcelona to a United Nations tourism stage. Winner ### I TravelTech Startup Competition B-Travel · Fira Barcelona · Conector First edition, won against 35 projects. Jury from Hotusa Ventures, Immfly and Conector mentors. [Read the news on La Vanguardia](https://www.lavanguardia.com/local/barcelona/20190322/461169487486/el-software-chartok-gana-la-primera-traveltech-startup-competition-del-salon-b-travel.html) Mar 2019 Top 10 ### South Summit, Travel & Tourism South Summit Madrid Selected among the 100 best companies out of 3,500 global entries, and top 10 finalist in the travel track. [Read the news on Smart Travel News](https://www.smarttravel.news/estas-las-10-startups-travel-tourism-finalistas-south-summit-2020/) Oct 2020 ★ Top 3 worldwide ### UNWTO Hospitality Challenge UN Tourism · Sommet Education · IE University Chartok reached the global top 3 out of roughly 600 entries. The highest recognition the hospitality sector gives a startup. [Read the news on PR Newswire](https://www.prnewswire.com/news-releases/unwto-and-sommet-education-reveal-the-top-3-talents-of-tomorrow-301409674.html) Oct 2021 Winner ### FutureTravel Pitch Competition EU-Startups · FutureTravel Summit Winning pitch among more than 200 global applications, judged by travel investors and early-stage VCs. [Read the news on EU-Startups](https://www.eu-startups.com/2021/11/meet-chartok-the-winner-of-the-2021-futuretravel-pitch-competition/) Nov 2021 ★ One of 25 ### 25 most innovative people in Spanish tourism Ilunion Hotels · Tecnohotel Named among the 25 professionals transforming Spanish tourism, listed as teacher and entrepreneur. Announced at the Tourism Innovation Summit in Seville. [Read the news on TecnoHotel](https://tecnohotelnews.com/2025/10/los-mas-innovadores-sector-turistico/) 2025 · Tourism Innovation Summit, Sevilla [Read the coverage →](https://www.hosteltur.com/172386_ilunion-hotels-distingue-a-los-25-mas-innovadores-del-sector-turistico.html) ## Teaching and mentoring I never left the classroom Two tracks at once, operating and teaching. Each one keeps the other honest. ### University lecturer since 2010 Teaching at CETT-UB Tourism & Hospitality, attached to the Universitat de Barcelona, and at Sant Ignasi School of Tourism and Hospitality Management. Revenue ManagementNew Hotel Tech Travel TechnologyHotel Operations Innovation & Entrepreneurship ### Barcelona tech ecosystem Member of Barcelona Tech City since 2020. Mentor and jury member at the Catalonia Startup Hub of ACCIÓ, and founder of a startup accelerated at Conector. Informal advisor to travel tech founders on their first rounds and go-to-market. Barcelona Tech CityConector Catalonia Startup Hub · ACCIÓ ## Press A decade of coverage in the specialist media - Profesional Horeca[Chartok wins the first TravelTech Startup Competition](https://www.profesionalhoreca.com/el-software-hotelero-chartok-ganador-de-la-i-traveltech-startup-competition/)Mar 2019 - Smart Travel News[Los hoteles necesitan soluciones innovadoras](https://www.smarttravel.news/entrevista-chartok-innovation-hub-barcelona/)Jun 2019 - UN Tourism[UNWTO and Sommet Education reveal the top 3 talents of tomorrow](https://www.prnewswire.com/news-releases/unwto-and-sommet-education-reveal-the-top-3-talents-of-tomorrow-301409674.html)Oct 2021 - EU-Startups[Meet ChartOk, winner of the FutureTravel Pitch](https://www.eu-startups.com/2021/11/meet-chartok-the-winner-of-the-2021-futuretravel-pitch-competition/)Nov 2021 - Hotels Magazine[How to staff a hotel amid a global HR crisis](https://hotelsmag.com/podcasts/how-to-staff-a-hotel-amid-a-global-hr-crisis-with-chartoks-joan-sanz/)2023 - ITB Berlin[ITB Berlin Convention showcase](https://news.itb.com/topics/responsible-tourism/itb-berlin-startup/)Mar 2023 - Hosteltur[Ilunion Hotels names the 25 most innovative people in tourism](https://www.hosteltur.com/172386_ilunion-hotels-distingue-a-los-25-mas-innovadores-del-sector-turistico.html)2025 ## That is the track record. Now the useful part. If you are building or scaling technology for travel and hospitality, I have probably sold it, priced it, taught it or automated it. [Message me](https://www.linkedin.com/messaging/compose?recipient=joansanz) [See what I do](/)